If you ask 5 people which internet browser is the best you’ll probably get 6 different answers. Most people off the street still believe that Microsoft’s Internet Explorer is still king of the browsers, but, perhaps surprisingly, Mozilla’s Firefox actually overtook IE in early 2009. Internet Explorer’s previous dominance was due to the fact that….
Webgrain Presentation to the Rocky Mountain Association of Fairs
Allison Ohman and Nick Britton of Webgrain Inc. presented “How to Build a Better Website” to members of the Rocky Mountain Association of Fairs (RMAF) on November 10th. The 86th annual convention was held at the Billings, Montana Holiday Inn. The RMAF is comprised of a 110 members from Agricultural Fairs and Festivals in Colorado, Idaho, Montana, Nebraska, New Mexico,….
Drive Traffic to your Website with QR Codes
You may have seen a strange looking box with a random black and white pattern on a magazine ad, food label or product box and wondered, “What is that?” Well, those funny looking boxes are called QR Codes and they are a new tool to help you reach your intended audience. QR is short for….
Landing Pages and You
If you are currently advertising on Social Media sites you either already have or should be considering a “landing page”. What is a landing page you ask? Also called a lead capture page, a landing page is a webpage that is seen after a potential customer clicks on an advertisement. Whenever you know where traffic….
Online Shopping Up Dramatically on Mobile Devices
“Mobile” is one of the new buzzwords in talk concerning e-commerce, but what does it to refer to? While most people believe this only refers to phones, a surprising amount of mobile transactions are conducted on tablets. A recent survey in JiWire’s Mobile Audience Insights Report found nearly 80% of mobile users are comfortable making….
New Rules for Domain Names… Customization Like Never Before
Starting January 12th, 2012 the Internet Corporation for Assigned Names and Numbers (ICANN) will begin accepting applications for new domain names. From here on out, almost any word in any language can be used for a domain name. “ICANN has opened the Internet’s naming system to unleash the global human imagination,” said Rod Beckstrom, president….
Sales Tax for Online Retailers?
If you are an Online Retailer you probably have been following the “affiliate nexus tax” battle going on in California. The tax, also known as the “Amazon Tax”, requires sales tax to be applied to all internet retail purchases. California law requiring internet sales operations to collect state sales tax from online retailers – if….
Online Videos Expand Brand Recognition
Online videos can be a powerful marketing tool to build brand recognition and enhance consumer relations. That is not to say it is an easy route to take. Creating the right online video requires in-depth research into the market, consumer, and competition. Here are a few steps to help your company create an engaging, entertaining,….
Keyword Density Strikes Back
Keyword Density refers to the amount of times specific words appear on your webpage. Attractive because of its simplicity in executing, it also had a tendency to be misused and, in some cases, abused. Increasing Keyword Density has been a tactic of SEO providers for some time now, unfortunately search engine algorithms have evolved while….
Broadening Product Appeal Through Social Media
In a time where the need for desktop email is fading fast, desktop mail provider IncrediMail is now integrating Facebook into their email product. IncrediMail identified a need from its 3 million monthly users and 600,000 Facebook fans who wanted to make social networking easier to use. They seem to be one of the first….
Pros and Cons of PFP (Pay for Performance)
Wikipedia defines Pay for Performance as “a popular pricing model whereby a marketing agency will receive a bounty from an advertiser for each new lead or new customer obtained for the advertiser through the agency’s online marketing efforts. The agency creates advertising campaigns and promotions to convert the maximum number of new leads or customers and gets….
Tracking your Tweets
Twitter and other social networking sites can be essential parts of your marketing campaign, but how can you tell if it’s working? What kind of posts do people respond to? Is anybody listening? Here are a couple of quick steps to track the effectiveness of specific tweets and Facebook fan page posts using the free….